The platform is rolling out a new feature that enables them to lessen the quantity of artificial intelligence-produced content appearing in their feeds. This step comes as the service revealed that it now features over 1 thousand million AI videos.
Trial and Implementation
This change is being tested over the coming weeks before a widespread release. This advancement aligns with a increase in AI content, spurred by emerging content generation software.
AI Content on Other Platforms
Recent reports that almost a tenth of the fastest-growing channels on another major platform exclusively feature AI-generated videos. A significant portion of this content is considered low-quality AI content, a phrase for substandard, bulk-generated content that is frequently nonsensical or dreamlike.
Based on user feedback that a lot of users like content produced via AI tools, from AI artwork to informative clips, and we aim to give people the ability to increase or decrease of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
TikTok announced that there are presently 1.3bn videos on its network identified as AI-generated. Overall, over 100 m media items are submitted to the app every day, making clips made by AI a limited portion of its complete catalog.
Customizing Your Feed
Members will be capable of decrease or raise the level of AI-generated videos they view by using the topic control option in the app and choosing “AI-generated content”. Other topics that are already be controlled under the setting encompass politics, fashion, aesthetics, and choreography.
Content Labeling and Policies
The platform’s rules oblige creators to tag “realistic” AI-generated content, and it forbids harmful deepfakes of public figures or emergencies. Any realistic AI video that is not labeled can be taken down under its community policies.
Additionally, the platform will from now on attach an AI-generated watermark to content made using its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This action is designed to deter users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The company is also establishing a two million dollar awareness program for specialists and institutions to produce informative material about responsible artificial intelligence. This initiative will benefit educational bodies dedicated to training coding and technology.
Moderation Strategy
The platform has justified its safety measures, following discussion over plans to lay off a large number of content moderators in Britain. TikTok is expected to eliminate hundreds of positions in its trust and safety team in London, with trade unions and online safety experts voicing alarm that humans are being replaced by machine-led review.
A company official explained that human moderation would still have a role, but AI can safeguard staff by eliminating the most distressing content before it is viewed by people. The platform stated a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to reduce exposure to harmful content as swiftly, which is why a significant AI assistance is really helping us process content quickly.”
